SLAB
Project Overview
SLAB is a Dubai-based creative studio delivering branding, design, and creative production for forward-thinking brands across the region. From brand identity and visual systems to campaign design and digital production, SLAB works with ambitious companies that want to stand out in competitive markets, combining strategic thinking with exceptional creative craft.
Pixelique Digital ran Google Ads campaigns to generate qualified new business leads for SLAB, reaching decision-makers at companies actively seeking creative agency partnerships in Dubai and the wider UAE, positioning SLAB in front of the right buyers at the exact moment they were looking for a creative partner.
What We Delivered
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Intent-Based Search Campaigns, Built tightly structured Google Search campaigns targeting high-intent queries from businesses actively looking for creative agencies, branding studios, and design partners in Dubai, capturing demand at the decision stage rather than at the awareness stage, keeping lead quality high and cost per lead efficient.
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B2B Audience & Keyword Strategy, Developed a keyword strategy around the briefs that SLAB's ideal clients search for, brand identity, visual design, creative production, campaign design, layered with audience signals for senior marketing and brand decision-makers across key industries in the UAE, ensuring ads reached people with the authority and budget to hire a creative studio.
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Lead Quality & Conversion Tracking, Implemented conversion tracking to measure enquiry form submissions and phone calls as qualified lead events, enabling ongoing optimisation toward campaigns and keywords that delivered real new business conversations, not just traffic or clicks.
Frequently Asked
Yes, Google Ads is highly effective for creative agencies when the campaign is built around the specific briefs potential clients search for. Companies actively looking for a branding studio, design agency, or creative production partner in Dubai search Google to find and shortlist suppliers. A well-structured campaign puts a creative studio directly in front of that demand at the exact moment the search happens, generating inbound enquiries from companies already in buying mode.
Targeting precision comes from two layers working together: keyword intent and audience signals. Keywords filter for searches with genuine purchase intent, terms used by brand managers, marketing directors, and founders actively looking to hire an agency. Audience signals layer on top to further weight bids toward senior decision-makers in relevant industries. Together, they help filter out general interest traffic and focus budget on people who have both the need and the authority to engage a creative partner.
For a creative studio the primary conversions are new business enquiries, typically form submissions and phone calls from potential clients interested in working together. We set up tracking for both so the campaign optimises toward actions that result in actual conversations, not just website visits. Secondary signals like portfolio page views or case study downloads can also be tracked as engaged-visitor signals to inform audience lists, but lead forms and calls are the metrics that directly connect to revenue.