- +45%
Ecommerce growth
To re-energize their digital presence and engage a new generation of shoppers, Benetton partnered with Pixelique. Through a dynamic, multi-channel strategy combining Organic Social Media, Paid Search, and Paid Social, we helped elevate the brand’s visibility, engagement, and conversion performance.
About Benetton
Benetton is a globally recognized Italian fashion brand known for its bold colors, inclusive campaigns, and socially conscious messaging. With a heritage spanning decades and a presence in over 100 countries, Benetton continues to reinvent itself while staying rooted in its iconic identity.
The challenge
Benetton faced the challenge of reconnecting with a younger, digital-first audience while maintaining its brand values and creative legacy. They needed a strategy that would drive engagement across platforms and boost performance across both paid and organic channels.
Pixelique crafted a holistic plan that brought together Organic Social Media, Paid Social, and Paid Search. Our team focused on reinvigorating Benetton’s voice through social content, while driving traffic and revenue through high-converting paid campaigns and keyword-optimized search visibility.
Benetton shared their perspective:
“Pixelique captured our creative DNA and translated it into performance. They helped us bridge the gap between cultural relevance and digital efficiency.”
Services Used:
STRENGTH IN NUMBERS
Business impact
Benetton saw immediate traction and sustained growth after partnering with Pixelique. Social channels were reactivated with purpose, and paid media performance exceeded benchmarks across all regions.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Tailored digital marketing solutions
We collaborated closely with Benetton’s global brand and eCommerce teams to deliver cohesive campaigns, authentic content, and a performance structure that aligned with their brand expression.
“From visuals to ROI, Pixelique delivered. Their approach was strategic, stylish, and scalable exactly what we needed.”
- Organic Social Media Management (Content Planning, Calendar, Community Engagement)
- Paid Search Campaigns (Google, YouTube, Display)
- Paid Social Advertising (Meta, TikTok, Pinterest)
- Visual Storytelling & Campaign Design
- Influencer & UGC Integration
- Campaign Performance Analytics & Reporting
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
