IKEA

  • +40%

Ecommerce growth

Aiming to unify performance marketing across channels and drive scalable eCommerce growth, IKEA partnered with Pixelique. Through an integrated digital approach, we helped IKEA strengthen visibility, drive conversions, and optimize media efficiency.

About IKEA

IKEA is a globally recognized home furnishing brand, founded in Sweden and operating in over 60 markets worldwide. Known for its flat-pack furniture, accessible design, and sustainable innovation, IKEA serves millions of customers annually through a seamless blend of physical stores and online retail.

The challenge

With a growing emphasis on eCommerce, IKEA sought a strategic partner who could align its paid media and organic performance with evolving consumer behavior. They needed precise, scalable digital execution to drive conversions while preserving the brand’s value-driven positioning.

Pixelique was brought in to manage and optimize Paid Search, Paid Social, and Search Engine Optimization (SEO) efforts. We implemented cross-channel synergies that improved reach, engagement, and return on ad spend, while SEO enhancements ensured IKEA’s content ranked consistently in high-intent search results.

IKEA praised our approach:
“Pixelique helped us break silos between paid and organic. Their strategy brought measurable lift across all channels, and their execution was seamless.”

Services Used:
STRENGTH IN NUMBERS

Business impact

Since collaborating with Pixelique, IKEA has seen significant growth in its online performance metrics. Our combined SEO and paid media strategy has reduced costs, improved visibility, and accelerated online revenue.

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Tailored digital marketing solutions

Pixelique assigned a cross-functional team to IKEA, working closely with regional marketing leads to ensure brand consistency while driving local performance. Our data-driven structure and agile optimizations enabled us to deliver results at scale, fast.

“We value Pixelique not just for their expertise  but for how seamlessly they integrate with our teams. They bring clarity, structure, and scale to our digital efforts.”

For IKEA, we implemented a cross-channel performance strategy including:
  • Paid Search Campaign Management (Google & Bing)
  • Paid Social Advertising
  • SEO Strategy & Content Optimization
  • A/B Testing and Landing Page Optimization
  • Multi-region Ad Localization
  • Custom Reporting and Analytics

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions

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