Beneple
Project Overview
Beneple is a Dubai-based HR and employee benefits platform helping companies manage and communicate their benefits programmes digitally. In a region where attracting and retaining talent is increasingly competitive, Beneple gives HR managers and business owners a centralised, intuitive system to deliver meaningful employee benefits, from health insurance to wellness perks and financial tools.
Pixelique Digital managed Google Ads campaigns to generate qualified B2B leads, connecting Beneple with HR decision-makers and business owners in Dubai who were actively researching employee benefits solutions and HR technology platforms.
What We Delivered
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B2B Lead Generation Campaigns, Designed and launched Google Search campaigns targeting HR managers and C-suite decision-makers using commercial intent keywords around employee benefits platforms, HR software, and staff wellbeing solutions in the UAE market.
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Decision-Maker Targeting, Refined audience and keyword targeting to reach business owners and HR professionals at companies of relevant size, ensuring budget was invested in audiences with the authority and budget to adopt an enterprise benefits platform.
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Lead Quality Optimisation, Configured conversion tracking around demo requests and contact form completions, then iteratively optimised toward high-quality lead signals, reducing cost per qualified lead while maintaining pipeline volume for the sales team.
Frequently Asked
Yes, Google Search is highly effective for B2B SaaS companies because it captures decision-makers at the research stage. HR managers and business owners actively search for solutions to specific problems, "employee benefits platform UAE" or "HR software Dubai", and a well-structured campaign positions your product in front of them at exactly that moment.
On Search, we use keyword intent as a proxy for seniority, decision-makers search differently from junior employees. We also layer in audience signals from Google's in-market and custom intent segments, and combine this with negative keywords that filter out irrelevant traffic. The result is a tighter funnel focused on qualified buyers rather than researchers.
For B2B SaaS, the primary conversions we track are demo requests, free trial sign-ups, and contact form submissions from qualified prospects. We work with the client's sales team to understand what a high-quality lead looks like, then configure tracking and optimisation rules accordingly, focusing budget on actions most likely to convert to paying customers.