Property Check
Project Overview
Property Check is a UAE real estate portal helping buyers and renters find properties across the Emirates. Operating in one of the world's most competitive property markets, the platform needed a consistent flow of high-quality leads from motivated buyers, renters, and investors actively searching for listings.
Pixelique Digital ran targeted Google Ads lead generation campaigns to connect motivated property seekers with the right listings, reaching buyers and renters at the moment of peak search intent across Dubai, Abu Dhabi, and the wider UAE.
What We Delivered
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Search Campaign Strategy, Built intent-driven Google Search campaigns targeting property buyers, renters, and investors across the UAE, covering location-specific, property-type, and affordability keywords to capture the full spectrum of search demand.
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Audience Targeting & Segmentation, Segmented campaigns by buyer intent, separating first-time buyers, investors, and renters, and applied in-market and life-event audience layers to sharpen relevance and reduce wasted spend.
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Performance Optimisation, Tracked lead form completions and call conversions as primary KPIs, continuously tuning bids, ad copy, and landing page alignment to drive down cost-per-lead and improve lead quality over time.
Frequently Asked
Google Search campaigns capture property buyers and renters at the exact moment they're actively searching, terms like "apartments for rent in Dubai" or "buy villa in Abu Dhabi." By matching ads to specific search intent and directing users to relevant listing pages, we drive high-quality traffic that converts into form submissions, calls, and registered leads.
Yes, we segment campaigns by intent profile, separating renters, first-time buyers, upgraders, and investors into distinct ad groups or campaigns. Each segment gets tailored keyword themes, ad copy, and landing pages, which significantly improves relevance and lowers cost-per-lead across the board.
We track primary conversion actions, form completions, calls, and enquiry submissions, and work with clients to feed downstream CRM data back into Google Ads where possible. This allows us to optimise towards leads that progress through the sales funnel, not just raw form fills.