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Subway

  • +50%

Increase in organic sessions

To drive traffic, boost local visibility, and scale online orders, Subway partnered with Pixelique. Through a hyper-targeted performance marketing strategy, we delivered results that fueled growth at both the national and franchise level.

About Subway

Subway is one of the world’s largest and most recognized quick-service restaurant brands, known for its customizable sandwiches and fresh ingredients. With thousands of locations globally, Subway is constantly innovating to meet the evolving tastes and behaviors of digital-first consumers.

The challenge

Subway wanted to strengthen its digital presence, attract local foot traffic, and increase online orders through search and social. With a massive brand footprint, they needed a partner that could drive performance at scale  without losing local precision.

Pixelique designed and executed a full-funnel strategy combining Paid Search, Paid Social, and SEO. Our approach focused on real-time targeting, localized messaging, and search engine dominance to drive measurable results across key regions.

Subway shared their experience:
“Pixelique brought efficiency and precision to our digital efforts. Their work helped us connect with local audiences while staying true to our global brand.”

Services Used:
  • Organic Social Media, Paid Social
STRENGTH IN NUMBERS

Business impact

Subway’s digital growth accelerated across all channels after partnering with Pixelique. Our integrated strategy helped drive more in-store visits, online orders, and brand engagement.

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Tailored digital marketing solutions

Our team worked closely with Subway’s regional and national marketing teams to build scalable frameworks that could be replicated across markets. From geo-targeted ads to SEO improvements across store-level pages, we helped Subway balance volume with relevance.

“We appreciated how Pixelique understood both the operational complexity and the brand tone we needed. They delivered performance without compromise.”

For Subway, we executed a performance marketing strategy that included:
  • Paid Search (Google Ads with localized targeting)
  • Paid Social (Facebook, Instagram, Snapchat)
  • Local SEO & Franchise Page Optimization
  • Campaign Management & Creative Direction
  • Multi-location Performance Tracking & Reporting
  • Seasonal Campaign Boosts & Promotions

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions

Start driving SEO results with Numerique

Get a proposal

See how we can help your business grow with digital marketing

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Get a Free audit
A partner, not a vendor

6.7

/ Average ROAS

across our 100+ Global Clients on SEO, PPC & Social

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