Al Das Medical Clinic
Project Overview
Al Das Medical Clinic offers a comprehensive range of medical and specialist services across the UAE, delivering high-quality patient care across a broad spectrum of disciplines. As a multi-specialty clinic, their challenge is not simply attracting patients, it is ensuring that the right patients find the right service at the right time.
Pixelique Digital was brought in to run Google Ads campaigns that would connect people actively searching for medical services with Al Das's specialist offering, driving appointment bookings and increasing the clinic's visibility across the UAE healthcare market.
What We Delivered
We designed a Google Ads strategy that matched patient search intent to the clinic's full range of specialist services, prioritising appointment volume and cost-efficiency:
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Specialist Service Campaigns, Built dedicated Search campaigns for each core specialty, ensuring patients searching for specific treatments, consultations, or procedures were directed to the most relevant clinic service with targeted ad copy.
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Geo-Targeted UAE Coverage, Applied granular location targeting across UAE emirates to maximise reach among patients within practical travel distance of clinic locations, reducing wasted spend from out-of-market searches.
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Conversion Tracking & Call Optimisation, Set up conversion tracking for appointment form submissions and phone calls, enabling data-driven bid optimisation focused on actual booking actions rather than clicks alone.
Frequently Asked
Yes, Google Search is one of the most effective channels for healthcare providers because patients actively search for symptoms, treatments, and local clinics. Capturing this demand through well-structured Search campaigns puts clinics directly in front of people at the moment they are looking for care.
We configure Google Ads conversion tracking for key patient actions, online appointment form submissions, phone call conversions, and landing page interactions. This allows campaign optimisation to be driven by actual bookings rather than surface-level metrics like impressions or clicks.
Google does have healthcare advertising policies that vary by market. In the UAE, licensed medical clinics can advertise their services through Google Ads with appropriate care around claims and ad content. We ensure all campaigns are structured to comply with Google's healthcare advertising guidelines and local regulatory requirements.