BoxFetti
Project Overview
BoxFetti specialises in custom gift boxes, confetti, and premium packaging solutions in the UAE. The brand serves both businesses looking for branded corporate gifting and individuals seeking beautifully presented, personalised gifts for every occasion, from birthdays and weddings to Eid and festive celebrations across the Emirates.
Pixelique Digital managed Google Ads campaigns to connect BoxFetti with businesses and individuals actively searching for unique, personalised gifting experiences in the UAE. The campaigns targeted buyers at the moment of intent, when they were actively searching for custom gift boxes and premium packaging, and drove qualified traffic directly to BoxFetti's order pipeline.
What We Delivered
Our Google Ads strategy for BoxFetti spanned both B2C and B2B audiences, capturing demand from individual shoppers and corporate buyers alike:
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Intent-Based Search Campaigns, Built Search campaigns around high-intent keywords for custom gift boxes, personalised packaging, and corporate gifting in the UAE, capturing buyers at the point of purchase decision across both consumer and business segments.
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Seasonal & Occasion Targeting, Developed campaign strategies around peak gifting seasons in the UAE, Eid, National Day, Valentine's Day, and corporate end-of-year periods, maximising visibility when demand for premium gift packaging is highest.
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B2B Corporate Gifting Reach, Ran dedicated campaigns targeting businesses searching for branded corporate gift solutions, highlighting BoxFetti's customisation capabilities and bulk ordering options to attract high-value repeat clients.
Frequently Asked
We segment campaigns by audience and intent. Consumer campaigns target search terms like "custom gift box UAE" or "personalised gift packaging," while B2B campaigns focus on terms like "corporate gift hampers Dubai" or "branded gifting solutions UAE." Separate ad groups, landing pages, and messaging for each segment ensures the right message reaches the right buyer.
Absolutely, for gifting businesses, seasonal spikes represent a significant share of annual revenue. We plan campaigns in advance of key occasions in the UAE calendar, ramping up budget and bidding strategies before peak periods to maximise impression share when purchase intent is at its highest.
Yes, corporate gifting clients typically place multiple orders across the year. We use remarketing campaigns to re-engage businesses that have previously visited the site or enquired, keeping BoxFetti top-of-mind when their next gifting occasion arises. Combined with initial acquisition campaigns, this builds a pipeline of long-term B2B relationships.