Fatboy UAE
Project Overview
Fatboy is an iconic Dutch lifestyle furniture brand best known for its original bean bag and a wide outdoor and indoor collection that blends playful design with premium quality. With a strong international reputation and a growing UAE customer base, Fatboy needed paid media support to capture demand and drive e-commerce sales in the Emirates.
Pixelique Digital ran Google Ads campaigns in the UAE to drive awareness and online sales for their premium product range, reaching interior enthusiasts, gift buyers, and outdoor living shoppers at the moment of intent.
What We Delivered
Search Campaign Strategy, Built Google Search campaigns targeting high-intent queries around bean bags, outdoor furniture, and premium lifestyle products in the UAE, positioning Fatboy prominently against both local and international competitors.
Audience Targeting & Segmentation, Applied in-market and affinity audience layers, including home decor enthusiasts, outdoor living shoppers, and premium gift buyers, to extend reach beyond pure keyword targeting and improve overall campaign efficiency.
Performance Optimisation, Tracked e-commerce transactions and ROAS as primary KPIs, continuously refining keyword bids, product-level ad copy, and audience exclusions to maximise revenue from available budget.
Frequently Asked
Google Search puts your brand in front of buyers actively searching for the products you sell, including queries for your specific brand name, your product categories, and your competitors. For an internationally recognised brand like Fatboy, this means capturing high-intent shoppers before they land on a competitor's page, while also building awareness through broader lifestyle and design-related search terms.
Absolutely. Google Shopping and Search campaigns are highly effective for e-commerce, connecting shoppers with the exact product they're looking for. We optimise campaigns around product-level revenue data, prioritising the best-selling SKUs and adjusting bids based on actual return on ad spend rather than just traffic volume.
We structure campaigns to reflect the product hierarchy, grouping by category, then product line, then individual SKU where budget allows. This ensures that high-margin or best-selling products receive proportionally more investment, while preventing budget from being diluted across a catalogue that's too broad to manage efficiently.