Kit & Kin UAE
Project Overview
Kit and Kin is a British eco-friendly baby and toddler brand offering nappies, wipes, and skincare products made with sustainability at their core. As the demand for natural and eco-conscious baby care grows in the UAE, Kit and Kin needed a paid search strategy to reach new parents actively seeking safer, greener alternatives for their children.
Pixelique Digital managed Google Ads campaigns in the UAE to reach new parents seeking sustainable, premium baby care, connecting the brand with expectant parents, new mums, and eco-conscious families searching for trusted baby products across the Emirates.
What We Delivered
Search Campaign Strategy, Developed Google Search campaigns targeting new parent and baby care keywords in the UAE, covering queries from parents researching nappies, wipes, and baby skincare through to searches specifically for natural and eco-friendly baby products.
Audience Targeting & Segmentation, Applied in-market and life-event audience signals for new parents and expectant families, focusing budget on the highest-intent segments to ensure campaigns reached parents in the early stages of setting up their baby care routine.
Performance Optimisation, Monitored conversion rates and cost-per-acquisition continuously, refining keyword lists, pausing non-converting terms, and adjusting ad copy to speak directly to the values, safety, sustainability, and trust, that drive baby product purchase decisions.
Frequently Asked
New parents turn to Google when they have questions and need solutions, searching for the best nappies, natural baby wipes, or trusted baby skincare. By targeting these high-intent search moments, we connect brands like Kit and Kin with parents who are actively researching their next purchase, making each click far more valuable than awareness-based advertising.
Yes, Google's life-event audiences allow us to reach users who are showing signals of expecting a child, such as searching for pregnancy-related content or baby preparation. Reaching parents before the baby arrives is highly valuable for subscription-based or recurring-purchase baby products, as it helps establish brand preference early in the parenting journey.
We lead with the sustainability and safety credentials in ad headlines and descriptions, highlighting key proof points like natural ingredients, certified formulas, and eco credentials. For environmentally conscious parents, these signals are often the deciding factor. We also test different value propositions, price, convenience, eco, trust, to identify which messages resonate most strongly with the UAE audience.