Oryx Doors
Project Overview
Oryx Doors is a UAE-based manufacturer and supplier of high-quality doors for residential and commercial projects. With a broad product range covering interior doors, exterior doors, fire doors, and bespoke solutions, Oryx Doors serves contractors, developers, fit-out companies, and homeowners across the Emirates who demand quality, reliability, and on-time delivery.
Pixelique Digital ran Google Ads campaigns to generate leads from contractors, developers, and homeowners across the UAE. In the building materials sector, where decisions are often driven by specification and project timeline, the campaigns were designed to capture high-intent searches at the critical moment a buyer was actively sourcing door solutions for a project.
What We Delivered
We built a targeted Google Ads strategy reaching UAE contractors, developers, and homeowners at the point of active product sourcing:
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Product & Specification Search Campaigns, Targeted queries around door suppliers, fire doors, interior and exterior doors in the UAE, capturing buyers at the exact moment they were sourcing products for residential or commercial projects.
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B2B & B2C Audience Segmentation, Structured campaigns separately for trade buyers (contractors, developers, fit-out firms) and end consumers (homeowners renovating), with tailored messaging for each segment's priorities and decision criteria.
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UAE-Wide Lead Generation, Applied geo-targeting across the Emirates with budget allocation based on search volume and project activity levels, maximising enquiry volume from the most active construction and development markets.
Frequently Asked
Yes, contractors, developers, and procurement managers regularly use Google to source building materials, compare suppliers, and find lead times. Targeted Search campaigns capture this active sourcing intent at exactly the right moment, delivering qualified enquiries from buyers who are ready to specify and order.
We run separate campaign structures for B2B trade (contractor and developer keywords, bulk order messaging) and B2C retail (homeowner renovation terms, design-led messaging). Each audience receives ad copy and landing experience tailored to their specific needs and decision-making process.
Yes, we understand the UAE construction and real estate cycle, the key audience segments within it, and the search behaviour patterns of decision-makers sourcing building materials across the Emirates. This sector knowledge informs keyword strategy, bidding, and the timing of campaign activity.