RSI
Project Overview
RSI is a Dubai-based supplier of hygiene and disposable products serving the hospitality, healthcare, and commercial sectors across the UAE. The company supplies a broad product range, from tissue and paper products to cleaning consumables and disposable food service items, to a professional buyer audience that values reliability, compliance, and consistent supply above all.
Pixelique Digital ran Google Ads campaigns to generate B2B leads from facility managers and procurement teams actively searching for hygiene and disposable product suppliers in Dubai. The campaign strategy was built around reaching the right professional buyer segments with messaging that communicated RSI's reliability, product range, and service credentials.
What We Delivered
We built and managed a targeted Google Ads strategy designed to reach facility managers and procurement teams across Dubai's hospitality, healthcare, and commercial sectors searching for hygiene and disposables suppliers:
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B2B Lead Generation Campaigns, Designed Google Search campaigns targeting procurement and facility management queries, reaching professional buyers who were actively sourcing hygiene and disposable product suppliers in Dubai and across the UAE.
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Sector-Specific Targeting, Structured the campaigns to address the three core buyer sectors, hospitality, healthcare, and commercial, with tailored keyword sets and ad copy reflecting the specific procurement needs and language of each industry segment.
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Lead Quality Optimisation, Implemented conversion tracking tied to inquiry form submissions and phone calls, then refined targeting based on lead quality feedback, progressively reducing cost per qualified lead and scaling the campaigns toward the highest-converting buyer segments.
Frequently Asked
Yes, B2B buyers in procurement and facility management roles actively use Google to find and evaluate suppliers. Searches for hygiene product suppliers and disposables wholesale in Dubai carry strong intent. A well-structured Search campaign positions your brand in front of these buyers precisely when they are ready to initiate a supplier relationship.
We combine specific procurement-oriented keyword targeting with professional audience signals, including in-market B2B buyers and custom intent audiences built around facility management and commercial supply searches. This creates a targeting layer that filters for the professional buyer profile rather than attracting consumer traffic irrelevant to the business.
We track leads at the source level, every form submission and phone call is attributed to the specific campaign, keyword, and ad that generated it. Working with the client to feed back which leads converted to customers, we then optimise toward the keyword and audience combinations producing the highest lead-to-customer conversion rates.