Total Ninja Obstacle Park
Project Overview
Total Ninja is the UAE's exciting obstacle and inflatable park, offering action-packed experiences for all ages. From giant inflatable courses and obstacle challenges to high-energy group activities, Total Ninja delivers fun for families, school groups, corporate team-building events, and thrill-seekers looking for something different across the UAE.
Pixelique Digital managed Google Ads campaigns to drive ticket sales and group bookings from families, schools, and corporate groups. The campaigns were designed to reach people actively planning family outings, school trips, and corporate events, converting search intent into walk-through visits and advance ticket purchases.
What We Delivered
We built a multi-audience Google Ads strategy targeting the distinct segments that drive revenue for Total Ninja, families, schools, and corporate groups, with tailored messaging for each:
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Audience-Segmented Campaigns, Created separate campaign groups targeting family activities UAE, kids birthday parties Dubai, school trips UAE, and corporate team building Dubai, each with bespoke ad copy matched to the specific occasion and group type, maximising relevance and click-through rate.
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Ticket Sales & Booking Optimisation, Configured conversion tracking around online ticket purchases and group booking enquiry forms, enabling Smart Bidding strategies to optimise toward revenue-generating actions rather than raw traffic volume.
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Seasonal & Weekend Demand Capture, Applied dayparting and seasonal bid adjustments to concentrate spend during peak demand windows, weekends, school holidays, and UAE public holidays, when families and groups are actively planning leisure activities.
Frequently Asked
Yes, families and event organisers actively use Google when planning outings, birthday parties, school trips, and team activities. Search campaigns targeting activity-specific and occasion-based keywords connect entertainment venues directly with people in active planning mode, making it one of the most effective channels for driving ticket sales.
We create separate campaign groups for each audience segment, with distinct keyword sets and ad copy tailored to each group's specific motivation. Family campaigns focus on fun and kids' activities; school campaigns highlight group packages and trip planning; corporate campaigns emphasise team building and booking simplicity, each audience sees messaging that speaks directly to their needs.
We use bid adjustments and budget scheduling to concentrate spend during high-demand periods, UAE school holidays, Eid breaks, weekends, and summer, when search volume for family and group activities spikes. This ensures budget is allocated where conversion probability is highest, avoiding wasteful spend during quieter mid-week periods.