Deco Lights
Project Overview
Deco Lights is a UAE-based decorative lighting retailer offering a wide range of interior and exterior lighting solutions, from statement pendant lights and chandeliers to exterior wall and garden lighting. The brand serves a broad audience including homeowners fitting out new properties, interior designers sourcing project pieces, and contractors specifying lighting for commercial and residential builds.
Pixelique Digital managed Google Ads campaigns to connect Deco Lights with all three buyer profiles, reaching homeowners, designers, and contractors at the moment they were actively searching for lighting solutions online across the UAE.
What We Delivered
We built and managed a targeted Google Ads strategy designed to reach homeowners, interior designers, and contractors across the UAE searching for quality interior and exterior lighting solutions:
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Multi-Segment Search Campaigns, Structured separate Google Search campaigns for each buyer segment, homeowners, interior designers, and contractors, with tailored keyword sets and ad copy reflecting the distinct search behaviour and priorities of each audience.
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Shopping Campaign Management, Set up and optimised Google Shopping campaigns to display Deco Lights' product range directly in search results, giving visual product exposure to buyers browsing lighting options and driving traffic to the most relevant product pages.
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Negative Keyword & Quality Management, Maintained a robust negative keyword list to filter out non-commercial and irrelevant traffic, keeping click quality high and cost-per-acquisition within target, ensuring every dirham of ad spend was working toward genuine buyer intent.
Frequently Asked
Yes, the key is campaign segmentation. Retail buyers (homeowners) and trade buyers (designers, contractors) use different search language and respond to different messaging. By building separate campaigns for each audience with tailored keywords and ad copy, we can reach both segments effectively without one diluting the other.
Google Shopping displays your product images, names, and prices directly in search results, giving shoppers a visual preview before clicking. For decorative lighting, where aesthetics are central to the purchase decision, this visual format is highly effective at attracting qualified clicks from buyers who are already interested in the style of product you sell.
Budget needs depend on the product range and target markets, but even modest budgets can generate meaningful results when campaigns are well-structured. We focus on efficiency from day one, targeting the highest-intent queries first and expanding as performance data accumulates, so ad spend is never wasted on exploratory traffic before the fundamentals are proven.