eStyleShaker
Project Overview
eStyleShaker is a Dubai-based online destination for beauty and lifestyle products, serving UAE customers who want a curated selection of skincare, cosmetics, and wellness products in one convenient platform. The brand competes in one of the most digitally active consumer segments in the region, where discerning shoppers research products carefully before purchasing and are highly responsive to relevant paid media.
Pixelique Digital ran Google Ads campaigns to drive e-commerce traffic and sales from beauty-conscious shoppers across the UAE. We structured campaigns to capture search intent at every stage of the buying journey, from product discovery through to purchase, maximising the volume and quality of traffic reaching the eStyleShaker online store.
What We Delivered
We built and managed a targeted Google Ads strategy designed to reach beauty-conscious shoppers across the UAE actively searching for beauty and lifestyle products online:
-
Search & Shopping Campaigns, Built Google Search and Shopping campaigns targeting beauty and lifestyle product queries across the UAE, capturing shoppers at the highest point of purchase intent and directing them to relevant product pages on the eStyleShaker store.
-
Product Feed Management, Optimised the Google Shopping product feed for accuracy, completeness, and keyword richness, ensuring eStyleShaker's products appeared in the right queries with compelling titles and pricing that drove click-through from Shopping results.
-
ROAS-Focused Optimisation, Managed bids and budgets with a focus on return on ad spend, continuously refining targeting, negatives, and ad copy to improve conversion efficiency and scale spend on the highest-performing product categories.
Frequently Asked
Very effective. Beauty is one of the strongest-performing e-commerce categories on Google in the UAE, shoppers frequently search for specific products, brands, and treatments by name. Google Shopping and Search campaigns capture this intent at precisely the right moment, driving purchase-ready traffic to the store.
Google Shopping displays product images, names, and prices directly in search results, giving beauty shoppers a visual preview before clicking. This is particularly powerful for beauty products because shoppers respond to packaging and brand presentation. Well-optimised Shopping campaigns consistently outperform text-only Search for product-level sales in the beauty category.
We start with conversion tracking tied to actual purchase value, then segment campaigns by product category and margin profile. High-margin categories receive more aggressive bidding; lower-margin lines are managed for efficiency. Ongoing negative keyword management removes unqualified traffic, and regular ad copy testing improves click-to-purchase rates.