Finsbury Associates
Project Overview
Finsbury Associates provides business consulting, company formation, and PRO services to entrepreneurs and corporates in Dubai. Operating in one of the world's most active business setup markets, they help international businesses navigate the UAE's regulatory landscape, from free zone company formation to mainland licensing, visa processing, and ongoing compliance support.
Pixelique Digital ran Google Ads campaigns to attract startups and international businesses actively searching for guidance on setting up or expanding in the UAE, connecting Finsbury Associates with high-intent prospects at exactly the right moment in their decision process.
What We Delivered
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Intent-Driven Search Campaigns, Built Google Search campaigns targeting high-intent keywords around UAE company formation, Dubai free zone setup, business licensing, and PRO services, capturing prospects actively researching business setup options in the Emirates.
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International Audience Targeting, Configured geo-targeting and audience signals to reach international entrepreneurs and corporate decision-makers outside the UAE who were planning to expand into the Dubai market, in addition to in-country searches.
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Lead Generation Optimisation, Tracked enquiry form completions and consultation requests as primary conversions, continuously refining keyword bids and ad copy to reduce cost per qualified lead and improve the quality of inbound business enquiries.
Frequently Asked
Yes, the UAE business formation market is highly search-driven. Entrepreneurs and corporate decision-makers research their options online before engaging a consultant, and Google Search captures that demand at peak intent. Keywords around free zone setup, mainland licensing, and visa services attract qualified prospects who are actively planning to take action.
We combine geo-targeting with intent-based keywords that international businesses use when researching UAE expansion, "set up company in Dubai from UK", "UAE free zone for foreign investors", and similar queries. This ensures campaigns reach prospects globally who are in the planning phase, not just those already based in the UAE.
Beyond tracking form submissions, we work with the client's sales team to assess which lead sources convert into paid engagements. This feedback loop informs which campaigns, keywords, and audience segments generate the highest-quality prospects, allowing us to shift budget toward the inputs that produce real business outcomes, not just volume.