Lincoln Holding
Project Overview
Lincoln Holding is a Dubai hospitality group behind some of the city's most acclaimed dining and drinking destinations, including La Serre, Distillery, and Taikun. Across their portfolio, Lincoln Holding delivers premium restaurant and bar experiences to Dubai's diverse, discerning dining audience, spanning fine dining, craft cocktails, and elevated Asian cuisine.
Pixelique Digital ran Google Ads campaigns across the Lincoln Holding portfolio of restaurants and bars, driving reservation volume and building brand awareness for each venue throughout the city. The campaigns were designed to capture both brand-aware diners and new audiences actively searching for premium dining experiences in Dubai.
What We Delivered
We built a multi-venue Google Ads strategy that treated each restaurant as a distinct brand while sharing learnings and budget efficiencies across the portfolio:
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Per-Venue Search Campaigns, Created dedicated Search campaigns for La Serre, Distillery, and Taikun, each with tailored keyword sets and ad copy reflecting the individual venue's identity, cuisine, and occasion, from anniversary dining to corporate events and weekend brunches.
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Occasion & Intent Targeting, Structured campaigns around key dining intent moments, restaurant reservations, private dining, special occasions, and brunch in Dubai, capturing high-value guests at the moment of planning their dining experience.
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Reservation Conversion Optimisation, Configured conversion tracking around online reservation completions and phone call bookings, enabling Smart Bidding strategies to automatically optimise toward the actions that generate actual covers for each venue.
Frequently Asked
Yes, Dubai diners frequently use Google to discover and choose restaurants, particularly for occasions, business dining, and brunches. Search campaigns targeting dining intent keywords put premium venues directly in front of people at the moment they are deciding where to eat, making it one of the most direct paths to reservation conversion.
Absolutely, multi-venue groups benefit from a portfolio approach where each venue has its own tailored campaigns, while shared budget management and cross-venue learnings improve overall efficiency. We structure Google Ads accounts to give each brand its own identity within a coordinated group strategy.
The primary KPIs we track are reservation form completions, phone call conversions, and direction clicks, each representing an intent signal from a potential guest. We map these against cover counts and revenue where possible, enabling clear attribution between campaign spend and actual dining bookings.