Level Shoes
Project Overview
Level Shoes is a highly recognised retailer of designer shoes and accessories for women, men, and kids across the Middle East and Africa. With a vast catalogue spanning hundreds of brands, their paid search operation had grown too large to manage manually, and the cracks were starting to show.
Pixelique Digital implemented Search Ads 360 (SA360) inventory management to automate and synchronise their entire search campaign structure across two key markets: UAE and Saudi Arabia. The result was a step-change in efficiency, relevance, and revenue.
Challenge & Context
Since Level Shoes manually created Search campaigns, inventory data wasn't being synchronised, leading to ads showing out-of-stock products and causing significant inaccuracies. Key operational pain points included:
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Inventory-ad mismatch, manually built campaigns weren't connected to live stock data, so ads continued running for unavailable products, wasting budget and frustrating customers.
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Time-consuming campaign creation, building and maintaining search campaigns for hundreds of brands by hand made it nearly impossible to personalise ad copy at scale.
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Slow brand launches, newly added brands weren't being tracked in time, meaning paid visibility lagged behind the actual inventory going live and launch moments were missed.
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Dual-market complexity, managing performance across UAE and KSA simultaneously, each with distinct bidding dynamics and audience behaviour, added further strain with no automation in place.
Our Approach
We used inventory management in Search Ads 360 (SA360) to link Level Shoes' product feed directly to their search campaigns. This enabled full automation of the campaign structure based on live inventory data, so Level Shoes could easily create and manage large numbers of campaigns while automating updates based on inventory availability:
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Feed-driven campaign generation, SA360 automatically created search campaigns, ad groups, text ads, keywords, and sitelinks directly from the inventory feed, removing manual setup entirely.
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Real-time inventory synchronisation, ads were paused automatically when products went out of stock and reactivated the moment stock returned, eliminating wasted spend on unavailable items.
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Personalised ad copy at scale, feed attributes such as brand name, category, and product type dynamically populated ad copy, making every ad highly relevant without any manual effort.
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Automated brand launches, new brands added to the inventory feed triggered campaign creation automatically, ensuring paid coverage from day one of any product launch.
Results & Impact
The SA360 inventory management implementation drove exceptional, measurable performance improvements across both markets within the same campaign period:
UAE
UAE
UAE
KSA
KSA
KSA
"SA360 automated and scaled our campaigns, which drove 700% sales growth and 100% better ROI through tailored ads and efficient budget management."
— Ahmed Sedeek, Director of Growth Marketing, Level Shoes
Frequently Asked
SA360 inventory management is a feature within Search Ads 360 that connects a live product or inventory feed directly to your search campaigns. Once the feed is linked, SA360 automatically generates campaigns, ad groups, keywords, text ads, and sitelinks based on the data in that feed. When inventory changes, a product goes out of stock, a price updates, or a new brand is added, the corresponding ads are updated automatically without any manual intervention required.
Through SA360 inventory management, ad status is tied directly to stock availability in the feed. When a product is marked as out of stock, the corresponding ads, keywords, and ad groups are paused automatically. They reactivate the moment stock is replenished. This eliminates wasted spend on unavailable products and improves the user experience by ensuring customers only see ads for items they can actually purchase.
SA360 allowed us to deploy separate but structurally identical campaign templates for UAE and KSA, each drawing from the same inventory feed but with market-specific bidding strategies, budgets, and geo-targeting. Because the campaign structure was feed-driven rather than hand-built, scaling across both markets added almost no incremental management overhead. Performance data from each market was tracked independently, enabling precise optimisation per region.
Results vary by industry and starting point, but automation typically delivers improvements across three dimensions: efficiency (less wasted spend on irrelevant or out-of-stock items), relevance (ad copy that matches the exact product being searched), and scale (campaigns that grow with your catalogue without a proportional increase in management time). For Level Shoes, this translated into revenue growth of 699% in UAE and 746% in KSA, alongside significant improvements in ROAS and reductions in cost-per-click across both markets.